The Secrets of High-Performance Teams: Knowing the Value of a Team


Some want to be out on their own, able to make or break their own destiny.  Those with this individualistic personality often enjoy sports like singles tennis, golf, skiing or running; while this can be great for sports, real estate is a little different as basically no one can have success on their own.  In order for high-performance teams to create strong teams and keep them together, all need to be convincingly shown and reminded the value of a team.  High-performance teams easily show their value, but sometimes conversations needs to occur, numbers need to be shown.  The industry changes so often, the needs of clients are so varied, and there is so much that presses upon an agent between keeping up with their valued clients, finding new prospects and everything in between that forces move agents to group together to enjoy the advantages a team affords.  Actually, when one digs deeper, almost no one does well alone, a professional or college golfer, for example, is guided by a coach, motivated by fellow players, and assisted by medical personnel when necessary.  Comparing this golf example to real estate, agents on high-performance teams are similarly made to excel through association with knowledgeable team leadership, hard-working fellow professionals, and the resources and time-saving aids that a team affords.

Team Leadership

Our team of 29 buyers agents receives unmeasurable amounts of help and motivation from the president of our group, Kevin Hughes.  Some team leaders are able to sell homes in addition to leading a team, but it is a luxury when one can be solely focused on team-building.  High-performance team leaders are invaluable in so many ways: team formation, lead assistance, practical know-how, training, market information, problem solving, and more.  They are like the coach of a golf team--the person who makes all the individuals put in the hours they need to, in the right ways, even when its raining.  A team leader has to be efficient and have the help around them that they need, leaders among the team that they can rely on--like the seniors on a college golf team--but there is still something important in the relationship between a team member and the leader if they know the leader’s door is always open.  

Fellow Agent Motivators

A good team competes against each other, increasing their output so as to not fall down the totem pole or get placed.  High-performance teams do something a little harder: they work together helping each individual perform to their highest potential.  Not that competition is ever totally absent in humans, but there it is not only more noble, but often times more effective to work together.  For example, agents that compete against each other probably wouldn’t spend some valuable time helping a team member that is out of town to take care of their clients, but the next time they’re slammed they won’t be getting any help as well,  not to mention the amount of training and emotional support that team members who trust and appreciate each other offer.  Sticking with our example, no college golf coach would ever choose to isolate their players--having them practice, work out, and compete separately because they know the value of seniors helping freshman, but also seniors helping refine the skills and motivate other seniors.

Team Resources

All the personal reasons for being on a team are great, but some will feel like they need more technology or systems for being on a team to make sense.  Luckily, many large-scale operations are more effectively managed by a team, rather than a busy agent, trying to scrape together time for one more thing.  One of the most important of these systems for realtors is an outstanding website that can assist their clients with information, as well as bring in prospects.  A team leader can harness their skills and get the help needed to take care of large-level projects allowing individual team members to focus on what makes them money--selling houses.  There are an endless number of ideas that high-performance teams can take advantage of from arranging an assistant for an agent to client gifts to updating or troubleshooting technology.  This is the equipment and the medical assistance and scheduling practices and matches for the college golf team, what would interrupt the player from doing what they’re best at--if everyone does what they’re best at, it’s probably ideal.

High-performance teams don’t have to toot their own horn, but they have to be able to show others how much a team atmosphere can help them.  Teams are much more effective than if they are people working individually and that’s what it all comes down to.

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